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merging markets are the next big thing in the midst of

a perfect storm of compelling long-term macro drivers:

strong economic and population growth, electrification

of transport and industrial systems, high rates of urbanisation,

energy market reforms, and the policy push towards cleaner

energy sources. As global economic growth shifts to Asia,

Africa and South America, billions of people will move up the

economic ladder to middle income brackets. An estimated

5.2 billion people will be living in urban centres in emerging

markets by 2050.

A huge energy demand tsunami is building. Macro trends

together with localised country characteristics are opening up

brand new customer markets. Driven by increased consumption

from the transport and industrial sectors, together with upstream

gas production declines, Southeast Asia is a huge commercial

opportunity. LNG demand could exceed 25 million tpy by 2025.

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For countries seeking to secure supply of clean energy to fuel

their growing economies, LNG is the panacea.

The rapid development of LNG in India shows how

customer dynamics are shifting. Demand growth in LNG’s

traditional markets – Japan and South Korea – is flatlining, with

emerging markets picking up the slack.

Where exactly are these new customer markets? It starts

with China and India. These two economic titans are fast

becoming the Jupiter and Saturn of the LNG universe. Both

have ambitious targets to increase the share of gas in their

national energy mix, driven by clean energy policies and the

need to secure reliable supply of energy to support their

economic growth. Their stories have been playing out for years

and are well reported on. This article will focus on the next

group of countries, outside India and China, that are driving the

LNG industry forward.

Future LNG demand catalysts

Vietnam

Vietnam is an energy-intensive, high growth emerging market

looking for security and diversity of energy supply.

Electricity demand is growing 10% annually, outpacing

economic growth thanks to the rapid growth of air conditioners

Bernadette Cullinane and Nye Hill, Deloitte,

Australia,

discuss the growing importance of

emerging markets in the global LNG industry.

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